View the commercials! Students create commercials for local businesses


View the commercials! Students create commercials for local businesses

June 27, 2018

WVHS Video Production & Communications students create commercials for local businessesAs part of a “District/Community Partnership via Video Production” initiative, students in high school video and communications classes collaborated to create eight commercials, complete with voiceovers, for several local businesses to use on their website and Facebook page.

Dan Cecconie, WVHS Video Production CTE (Career & Technology Education) teacher, first brought the idea of having high school students create commercials for local businesses at no charge to Michael Johndrow, Executive Director of the Warwick Valley Chamber of Commerce.

Since the use of video on business websites has been shown to significantly increase web traffic and revenue, Johndrow was confident that the idea would be well received, and approached several businesses in the Warwick area. All were enthusiastic, and signed on immediately.

View the commercials! Go to:

Client businesses and student production teams for this project included:

  • Bellvale Creamery
    Jeff Koff & David Aab
  • Bertoni Galleries
    Ashlee Mazella & Sean English
  • Computer Guy
    Tatiana Hroncich & Gabe Wersebe
  • Frazzleberies
    Julia Peters & Nick St Denis
  • Green Team
    Steven Mehling & Tommy Serritella
  • Taco Hombre
    Shea Gormley & Alex Gutierrez
  • The Junction
    Mary Murphy & Mike Gawronski
  • Track 7 Postal
    Richard Mascal & Joe Juliano

An initial meeting was held at the Albert Wisner Public Library for each student production team to meet with their assigned business client to gather basic information and ideas for their video.

Each production team then visited their business to gain a better understanding of possible visuals. The student teams worked with Mr. Cecconie and HS English/Communications teacher, Mr. Kirk Thomas, to develop concepts for their commercials.

At a follow-up meeting, each production team presented their proposed voiceover wording and storyboard for client approval. Teams then went to their client business location to shoot video, following their storyboard plan.

On June 1, team members and owners of several of the businesses attended a reception, held in the high school’s state of the art video production studio, for a “reveal” of the completed student commercials.

The clients were impressed with the professionalism of the finished commercials, and plan to use their commercial on their website and/or Facebook page. One business even plans to have it played on a few cable networks.

The commercials were produced with a suggested donation of $350 that will be used for a CTEC scholarship.

By all measures, the project was a great success. Said Mr. Cecconie, “I’m impressed at the dedication and growth these students have experienced as part of this initiative.”


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